{"id":6052,"date":"2025-10-24T13:59:53","date_gmt":"2025-10-24T11:59:53","guid":{"rendered":"https:\/\/faca.eco\/?p=6052"},"modified":"2025-10-24T14:14:36","modified_gmt":"2025-10-24T12:14:36","slug":"cuando-el-envase-habla-protege-y-conecta","status":"publish","type":"post","link":"https:\/\/faca.eco\/es\/cuando-el-envase-habla-protege-y-conecta\/","title":{"rendered":"Empack Madrid 2025: cuando el envase habla, protege y conecta"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El pasado <strong>16 de octubre<\/strong>, <strong>Faca Packaging<\/strong> particip\u00f3 en <strong>EMPACK Madrid 2025<\/strong>, dentro de la mesa redonda <em>\u201cSmart packaging: cuando el envase habla, protege y conecta\u201d<\/em>, un espacio donde l\u00edderes del sector analizaron c\u00f3mo la tecnolog\u00eda est\u00e1 transformando la manera en que las marcas comunican, protegen y aportan valor a trav\u00e9s de sus envases.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La visi\u00f3n de Faca Packaging: tecnolog\u00eda y sostenibilidad al servicio de la belleza<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante la sesi\u00f3n, <strong>David Matamala Roig<\/strong>, <strong>Responsable de Marketing y Comunicaci\u00f3n en Faca Packaging<\/strong>, comparti\u00f3 la visi\u00f3n de la compa\u00f1\u00eda sobre c\u00f3mo la <strong>digitalizaci\u00f3n y la sostenibilidad<\/strong> est\u00e1n redefiniendo el papel del envase en la industria cosm\u00e9tica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">David destac\u00f3 que el <strong>smart packaging<\/strong> no es solo una tendencia tecnol\u00f3gica, sino una <strong>herramienta estrat\u00e9gica<\/strong> que permite a las marcas <strong>comunicar su prop\u00f3sito, reforzar la trazabilidad y ofrecer experiencias \u00fanicas<\/strong> al consumidor final.<br>Subray\u00f3 que el reto est\u00e1 en <strong>integrar la tecnolog\u00eda sin perder la esencia del dise\u00f1o y la calidad<\/strong>, pilares que definen a Faca Packaging en su compromiso con la innovaci\u00f3n y el respeto por el medio ambiente.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>El envase es un medio vivo capaz de hablar con el usuario, ofrecer transparencia y generar confianza en la marca<\/em>.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Un debate sobre innovaci\u00f3n y prop\u00f3sito<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La mesa, <strong>moderada por \u00c0lex Brossa Enrique<\/strong> (<em>Cluster Manager del Packaging Cluster<\/em>), reuni\u00f3 a referentes del sector como <strong>Eugenio O\u00f1ate Hospital<\/strong> (<em>CEO de OKTICS<\/em>), <strong>Daniel Mart\u00edn Rodr\u00edguez<\/strong> (<em>FNMT<\/em>) y <strong>Sandra Merc\u00e9 Ferrer<\/strong> (<em>Grupo Ferlicom<\/em>).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/faca.eco\/wp-content\/uploads\/2025\/10\/Empack2025-meesa2_-1024x576.jpg\" alt=\"\" class=\"wp-image-6056\" srcset=\"https:\/\/faca.eco\/wp-content\/uploads\/2025\/10\/Empack2025-meesa2_-1024x576.jpg 1024w, https:\/\/faca.eco\/wp-content\/uploads\/2025\/10\/Empack2025-meesa2_-300x169.jpg 300w, https:\/\/faca.eco\/wp-content\/uploads\/2025\/10\/Empack2025-meesa2_-768x432.jpg 768w, https:\/\/faca.eco\/wp-content\/uploads\/2025\/10\/Empack2025-meesa2_-480x270.jpg 480w, https:\/\/faca.eco\/wp-content\/uploads\/2025\/10\/Empack2025-meesa2_-640x360.jpg 640w, https:\/\/faca.eco\/wp-content\/uploads\/2025\/10\/Empack2025-meesa2_-720x405.jpg 720w, https:\/\/faca.eco\/wp-content\/uploads\/2025\/10\/Empack2025-meesa2_-960x540.jpg 960w, https:\/\/faca.eco\/wp-content\/uploads\/2025\/10\/Empack2025-meesa2_-1168x657.jpg 1168w, https:\/\/faca.eco\/wp-content\/uploads\/2025\/10\/Empack2025-meesa2_.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>El di\u00e1logo puso de relieve c\u00f3mo la combinaci\u00f3n de <strong>innovaci\u00f3n, sostenibilidad y experiencia de usuario<\/strong> est\u00e1 marcando el futuro del packaging inteligente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">El futuro del Smart Packaging<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong>smart packaging<\/strong> representa una nueva generaci\u00f3n de envases que <strong>hablan, protegen y conectan<\/strong>, aportando trazabilidad, seguridad y nuevas oportunidades de comunicaci\u00f3n.<br>La participaci\u00f3n de <strong>Faca Packaging<\/strong> en este encuentro reafirma su papel como <strong>referente en innovaci\u00f3n y sostenibilidad<\/strong> dentro del sector del envase cosm\u00e9tico premium.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>En Faca Packaging seguimos impulsando la evoluci\u00f3n del packaging hacia soluciones m\u00e1s inteligentes, sostenibles y conectadas.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado 16 de octubre, Faca Packaging particip\u00f3 en EMPACK Madrid 2025, dentro de la mesa redonda \u201cSmart packaging: cuando el envase habla, protege y conecta\u201d, un espacio donde l\u00edderes del sector analizaron c\u00f3mo la tecnolog\u00eda est\u00e1 transformando la manera en que las marcas comunican, protegen y aportan valor a trav\u00e9s de sus envases. La [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[259],"tags":[],"class_list":["post-6052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Empack Madrid 2025: cuando el envase habla, protege y conecta - Faca Packaging<\/title>\n<meta name=\"description\" content=\"la tecnolog\u00eda est\u00e1 transformando la manera en que las marcas comunican, protegen y aportan valor a trav\u00e9s de sus envases.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/faca.eco\/es\/cuando-el-envase-habla-protege-y-conecta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empack Madrid 2025: cuando el envase habla, protege y conecta - 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