On October 16, Faca Packaging participated in EMPACK Madrid 2025 as part of the roundtable “Smart Packaging: When Packaging Speaks, Protects, and Connects”.
A space where industry leaders discussed how technology is transforming the way brands communicate, protect, and create value through their packaging.
Faca Packaging’s Vision: Technology and Sustainability Serving Beauty
During the session, David Matamala Roig, Head of Marketing and Communication at Faca Packaging, shared the company’s vision on how digitalization and sustainability are redefining the role of packaging in the cosmetics industry.
David highlighted that smart packaging is not just a technological trend, but a strategic tool that allows brands to communicate their purpose, strengthen traceability, and deliver unique experiences to the end consumer.
He emphasized that the challenge lies in integrating technology without compromising design and quality, pillars that define Faca Packaging’s commitment to innovation and environmental responsibility.
Packaging is a living medium capable of speaking to the user, offering transparency, and building trust in the brand.
A Debate on Innovation and Purpose
The roundtable, moderated by Àlex Brossa Enrique (Cluster Manager at Packaging Cluster), brought together industry leaders such as Eugenio Oñate Hospital (CEO of OKTICS), Daniel Martín Rodríguez (FNMT), and Sandra Mercé Ferrer (Grupo Ferlicom).
The discussion highlighted how the combination of innovation, sustainability, and user experience is shaping the future of smart packaging.
The Future of Smart Packaging
Smart packaging represents a new generation of packaging that speaks, protects, and connects, providing traceability, security, and new communication opportunities.
Faca Packaging’s participation in this event reaffirms its role as a benchmark for innovation and sustainability in the premium cosmetics packaging sector.
At Faca Packaging, we continue to drive the evolution of packaging toward solutions that are smarter, more sustainable, and more connected.
