We were thrilled to take part in the round table on how technology is reshaping packaging in the perfumery and beauty industry, held during the Barcelona Perfumery Congress — one of the leading events in the fragrance sector.
The panel brought together top professionals from different corners of the industry:
Jordi Calduch Laporta – CEO & Co-founder, Sampling Innovations Europe
Sandra Mercé Ferrer – Marketing and Communication Director, Dilograf Labels
Eugenio Oñate Hospital – CEO, OKTICS
David デイビッド Matamala Roig – Marketing, Faca Packaging
Neus Hilari Rodriguez – Communication Manager, Karicia – Natural Cosmetics
Evan Lai – General Manager, FOREO
Tech, sustainability & experience: the new packaging triangle
The discussion centered on three big drivers shaping the future of perfumery packaging: technology, sustainability, and user experience.
Smarter packaging
We’re seeing a shift towards intelligent packaging that goes beyond looks. NFC, QR codes, traceability systems — all these tools are helping brands connect directly with consumers and provide real-time info, authentication, and even immersive experiences.
Sustainability in every detail
The pressure to reduce environmental impact is real — and growing. That’s pushing innovation forward: refillable systems, mono-material components, lower emissions in production… At Faca Packaging, we’ve been investing heavily in refill solutions and airless systems that combine luxury with responsibility.
Design meets emotion
Let’s not forget: perfumery and beauty is pure emotion. Packaging plays a huge role in that. Advances in decoration, printing, and finishes now make it easier to create tailor-made designs that resonate with people — turning a product into a memorable experience.
What’s next?
The key takeaway? Packaging is no longer just packaging. It’s becoming a blend of tech, storytelling, sustainability, and sensorial design. It’s an exciting time for the industry — and at Faca Packaging, we’re proud to be part of this evolution.
Curious to know what others think:
What trends do you believe will define the future of perfumery packaging?
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